Creating a new business or professional project is not an easy task. There are many aspects on which we must focus our attention when ensuring that all the elements necessary to shape and position it within a market are covered.
Over the last few years, and as a result of the notoriety achieved by the digital transformation processes, the visual aspect of our website has been consolidated as one of the central elements of our strategy. And, among all the aspects that make up this area, the logo is one of the most important. Of course, this will come, most of the time, with the construction of a good website that must be completed with quality content that attracts potential clients. Do you want to know why it is necessary to have a good logo?
The attention economy
We live in a scenario dominated by the attention economy. Any stimulus that bursts into our daily lives has a clear objective: to capture our attention and to monopolize as much of our attention as possible for as long as possible. What is the consequence? That each stimulus must be worked on and taken care of in detail to offer us the return we need.
Our logo is the first step in shaping this strategy. A well-crafted design can be crucial in attracting new potential customers, while also communicating the values that a company wants to convey to its audience, both its current audience and the one it hopes to reach in the future.
Your brand identity
Nowadays, competition is emerging from all over the world. The digital universe has become a stage in which to fight against a large number of competitors until reaching a new client.
Our branding strategy must have the logo as the key to telling a story that awakens the emotions of our audience. And, to do so, it is essential to have a professional design that helps us convey our values.
What are the aspects on which we should focus our efforts? Colour, tones, fonts used… Any element that can influence the perception of our image.
Make them remember you
What happens when we mention the word Apple? And Coca Cola? Is it the same with Nike? Indeed, with all these brands, the first thing that probably comes to mind is their logo. And not only that, but also their colours and approximate typography…
The logo, as you know, is a visual element. And, as such, it must act as a point of identification where our clients can recognize our business from the first moment. The more distinctive it is, the greater its ability to endure in the minds of our clients.
The loyalty of your customers
A recognizable and familiar logo has a long way to go in terms of loyalty. From the early stages of design, we must have guarantees that our logo will be able to endure over time. Its consolidation in the minds of our consumers will help us improve in terms of loyalty and loyalty.
Investing in differentiation
Why is our business unique? The answer to this question should be present in the logo. Do we use sustainable products? Do we strive for excellence in the production process? Does our product have any material that stands out in particular? No matter what the reason is, it should always be present.
In most cases, we compete with other companies that offer the same or, in some situations, very similar services. In the case that we sell products, it is also common for there to be other very similar references in other catalogs. A good design of our logos will be key to transmitting our values and showing our consumers the importance of differentiation. We must transmit our added value from the very first moment.
